BS in Entrepreneurship

Enderun's campus facilities feature hotel-quality appointments and integrated cutting-edge learning technologies that are in a class of their own.

Enderun's Bachelor of Science program in Entrepreneurship (BSE) with special focus on Family Enterprise produces entrepreneurs with a clear competitive professional advantage, who adopt a global business approach in the planning, management, and improvement of a family enterprise. Founded on the viewpoint that the long-run success of a family enterprise is based on its sustainable management and continuous improvement, the program equips students with the knowledge base, competence, and tools to scale up a home-grown family enterprise. This includes the potential for redirection, diversification, expansion, and growth. The Entrepreneurship program is designed to address both the development of new business opportunities, and the scaling up of existing operations, placed in the global context.

The program also strategically combines entrepreneurship education with Enderun's different programs. It empowers students to pursue a concentration such as Culinary Arts or Food and Beverage Management, where graduates either take over or start up a professional food service business with a competitive advantage.

BSE Curriculum + Course Description

Enderun's Bachelor of Science program in Entrepreneurship, with focus on Family Enterprise (BSE) equips students with vital competencies to venture into and manage business enterprises, wielding technical expertise coupled with a robust entrepreneurial spirit. Using experience-based teaching methods, the curriculum allows students to hone their management and analytical skills.

  • General Education

    Intermediate English
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    The student-as-critical thinker must first become aware of his or her skill level in English communication before delving into academic discourse. Students will be imbued with the traits of intellectual honesty, thorough research, accuracy in presentation of information, revising ideas and positions in light of new or better information, and in proper attribution of information.English Communication 1 will lay the groundwork for developing the writing skills acquired by the students in their previous years of education. This course intends to consolidate the students' grasp of the basics by bringing their English skills a step higher. The students will be instructed in formal and informal writing. A methodical approach will be taken to help them learn how to take a proper, educated stand on a given issue as well as to enrich their individual styles.The Enderun English courses takes students through a progressive sequence of lessons and exercises giving them a holistic view of different communication styles and strategies that may get them going on the career path that they choose.
    Advanced English
    Pre-Requisite ENG 1
    Course Credit 3 units (3 hours of lecture per week)
    At a time when text can be produced by the megabyte and transmitted worldwide in seconds, a person's ability to process and communicate information is crucial in all undertakings. Enderun students must not only be fluent in the English language; they must also critically sort the ideas being presented. The critical thinker tries to isolate the issue in a book, magazine or paper into its barest categorical form and differentiate fact from opinion before making a judgment.English Communication 2 will build on the foundation of English Communication 1. It aims to raise the skills of the students by going through a critical survey of the forms of academic discourse essential to collegiate and professional work. This course integrates the students' ability to think and converse, inform and persuade others on given issues. It also aims to incorporate logical thinking and in-depth, critical analysis and discussion of issues dealing with matters relevant to students and the industry. The topics are light, even faddish yet close to the experiences of the youth. More importantly, premium is still given to research and fundamentals of academic work. Enderun students aspire to lead the hospitality industry. The Enderun English courses will take these aspirants through a progressive sequence of lessons and exercises giving them a holistic view of different communication styles and strategies that will get them going on their chosen career path.
    Sining ng Pakikipagtalastasan
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    Nilalaman ng kursong ito ang pagtalakay sa kahalagahan ng Wikang Filipino sa realidad na kanyang ginagalawan. Tatalakayin dito ang kasaysayan, kahalagahan, kasanayan at gamit ng wikang Filipino bilang buhay na wika at midyum ng komunikasyong pasalita at pagsulat.
    Pagbasa't Pagsulat sa iba't-ibang Disiplina
    Pre-Requisite FIL 1
    Course Credit 3 units (3 hours of lecture per week)
    Angkop ng asignaturang ito ang paggamit ng Wikang Filipino sa pagbasa at pagsulat bilang kasangkapan ng pagkatuto. Binibigyang tuon ng kursong ito ang kasanayan ng mga mag-aaral sa pagsasaling-wika, pakikipanayam, at paggamit ng Filipino sa talakayan, pananaliksik, at sa pagsulat ng iba't ibang sulating akademik.
    Business Math
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course discusses the application of mathematical principles to a variety of business contexts, with particular emphasis on the fundamental concepts and principles in investment mathematics and their practical applications: this part of the course covers a range of topics such as percentages, simple and compound interest, annuities, amortizations and sinking funds, discounts (trade, bank, and cash), perpetuity, payroll, time value of money, and business loans. The goal of the entire course is to equip students with fundamental skills for critically analyzing and solving business-related mathematical problems and for making sound financial decisions in general.
    Basic Statistics
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    The course is for future decision makers in business. The focus and goal is to make students better quantitative decision makers. The concepts of statistics are presented in the setting of business decision-making through the use of many real world examples, real business data and applications. This course covers introduction to descriptive and inferential statistics. Topics included are discrete and continuous data, concepts such as population, sample, parameter, measures of central tendency, measures of variation, coefficient of variation, some probability distributions, confidence intervals, hypothesis testing, z-test, t-test, analysis of variance, simple regression and correlation analysis.
    Environmental Science
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course provides an integrated coverage of the basic concepts and principles of ecology. It deals mainly with the study of the biotic components of ecosystem, nature of life, its attributes, processes and unity in diversity of all life forms in performing their ecological roles. Further, it helps students to demonstrate attitudes, values and actions desirable and appropriate to fostering man's harmonious relationship with his total environment through sustainable development and ecologically balanced ecosystem.
    Environmental Science
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course provides an integrated coverage of the basic concepts and principles of ecology. It deals mainly with the study of the biotic components of ecosystem, nature of life, its attributes, processes and unity in diversity of all life forms in performing their ecological roles. Further, it helps students to demonstrate attitudes, values and actions desirable and appropriate to fostering man's harmonious relationship with his total environment through sustainable development and ecologically balanced ecosystem.
    Biological Science
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    The course aims to provide students with the conceptual framework, factual knowledge, and analytical skills necessary to deal critically with the rapidly changing science of biology and explore life. It will open their minds to man's social, emotional, spiritual, intellectual and moral being.
    General Psychology
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course serves as a synopsis of the different fields of psychology. Theoretical frameworks and their application to contemporary issues such as social psychology, stereotyping and personality will be given special emphasis.
    Philippine History, Government and Constitution
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course is a comprehensive survey of the development of the Filipino people, from its earliest anthropological and cultural origins to the birth and evolution of national consciousness. The course emphasizes the latter, the struggle for freedom and independence, the development of political, economic and social institutions, as well as key events in recent Philippine history, from the post-World War II independence until the present. A significant section of the course is also devoted to a study of the Philippine constitutional framework and how the specific provisions of its most recent iteration, the 1987 constitution; apply to contemporary Philippine society, particularly to the Philippine political system.
    World History
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course takes a thematic approach to the study of world history, covering the principal forces, events, personalities and ideas that shaped civilization from antiquity until the post World War II era.
    Cultural Anthropology
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course is an introduction of the field of sociology and anthropology. It assumes that social and cultural forces external to individuals shape behavior. It aims to identify, understand and explain what these specific forces are and how they shape behavior with cultural communities. This course will introduce to this discipline examining the history, the work of its early and contemporary contributors, essential concepts, research methods, theory and application with the end of equipping the students with the tools to understand and analyze the issues that affect Philippine society and the rest of the world.
    Introduction to Humanities
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course introduces the student to the basic principles relevant to the appreciation of various art forms and its elements as the language used to express beauty. The course makes use of a broad survey of the fine arts—i.e., architecture, painting, sculpture— and widely-acknowledged representative works in order to help students understand the major definitions of art and beauty, become familiar with the nuances of art production and the creative process as influenced by various factors, and an ability to analyze art work based on the elements of the art form and principles of design. The objective of the course is not to produce performers or practitioners of the fine arts, but develop in students the ability to make a critical and intelligent assessment of works of art, based on theoretical and practical understanding of art forms, its component elements, cultural and historical influences, and the creative process.
    Introduction to Philosophy
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course introduces the student to major themes of philosophical inquiry, particularly that of the nature of the human person and the central issues of freedom, knowledge and the truth, interpersonal relations, and the search for the meaning and purpose of life. The course not only provides students with a general philosophical understanding of what it means to be a person, but also to deepen that misunderstanding with a knowledge of how personhood relates to other aspects of reality.
    Literature
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course presents a survey of the World and the Philippine Literature in English, from its beginning to the present with an emphasis on the different types of genres. The literature of the different regions of the World and the Philippines, whether in native or foreign languages.
    Basic Computer
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course is an introduction to information technology and its major areas, including computer hardware and networking, computer operating systems, and common business and productivity applications. A substantial portion of the course is devoted to helping students acquire proficiency in the functional and effective use of common office automation applications such as word processing, spreadsheet, presentation, and database software applications, with particular emphasis on word processing and presentations, in order to make students capable of producing high quality documents from both a technical and an aesthetic viewpoint.
    Life and Works of Rizal
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course traces the intellectual development of Jose Rizal, from his boyhood years until his final hours, and is divided by key watershed events in his life: the writing of the Noli Me Tangere, the writing of the El Filibusterismo, and his deportation to Dapitan until his execution. The course studies significant parts of the Noli and the Fili alongside frequent references to his diaries, letters, and essays, with the aim of ultimately helping the student understand the relevance and timeliness of Rizal's insights as they apply to contemporary Philippine society.
    PE 1 Fundamentals of Physical Fitness
    Pre-Requisite None
    Course Credit 2 units (2 hours of lecture and laboratory per week)
    The course provides students with information and interpretation of physical fitness through a study of how the human body reacts, responds and adapts to physical exertion. It also introduces students to the changing trends in physical fitness. Furthermore, the course familiarizes students to the benefits of physical fitness thus encouraging them to develop their health.
    PE 2, 3, 4 FUTSAL
    Pre-Requisite PE 1
    This is an introductory course in the theory and techniques of futsal. The content focuses on the basic skills of futsal and its application to the game including strategies and tactics. Furthermore, the student will learn about the futsal laws of the game. As result of the class, the student will improve his / her general physical fitness and skill performance. The technical, tactical, physical, psychological, and social aspects of the game will also be taken up.
    PE 2, 3, 4 RUNNING
    Pre-Requisite PE 1
    This course will provide the means for developing fitness through running and conditioning. The content focuses on the basic fundamentals of running and its application to the game including strategies and physical conditioning. The course will also reinforce concepts on fitness, health and wellness. Consequently, students will realize the importance of lifetime participation in physical activities for wellness of life.
    PE 2, 3, 4 BASKETBALL
    Pre-Requisite PE 1
    Practical sessions on basic ball handling, shooting, dribbling, and strategies. Short lectures on history, equipment, and rules of basketball.
    PE 2, 3, 4 TAI CHI
    Pre-Requisite PE 1
    This course is an introduction to an internal art that cultivates, harmonizes and refines one's total personality (mind, body, spirit and emotion). It lets the student actually experience the essence and different faces of Tai Chi Chuan. Through the short journey of 18 weeks, the students will be led to a hands-on understanding, experience and, hopefully, an appreciation of the basic essence of Tai Chi, its holistic benefits, and different aspects as one is led to further cultivate myriad positive values, including respect, commitment, focus, sense of contribution, humility, discipline, patience, perseverance, adaptability, and open-mindedness.
    PE 2, 3, 4 VOLLEYBALL
    Pre-Requisite PE 101
    This is an introductory course in the theory and techniques of volleyball. The content focuses on the basic skills of volleyball and its application to the game including strategies and tactics. Furthermore, the student will learn about the volleyball laws of the game. As result of the class, the student will improve his / her general physical fitness and skill performance. The technical, tactical, physical, psychological, and social aspects of the game will also be taken up.
    National Service Training Program
    Pre-Requisite None
    Course Credit 2 units (2 hours of lecture and laboratory per week)
    As a requirement for graduation, students are required to complete two semesters of the National Service Training Program (NSTP) in any of three components: Civic Welfare Training Service (CWTS), Literacy Training Service (LTS) and Reserve Officers' Training Corps (ROTC). CWTS refers to programs or activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities, especially those devoted to improving health, education, environment, entrepreneurship, safety, recreation and morals of the citizenry. LTS refers to the program component designed to train the students to teach literacy and numeric skills to schoolchildren, out-of-school youths and other segments of society in need of their services. Finally, ROTC refers to the program component institutionalized under Section 38 and 39 of Republic Act no. 7077, designed to provide military training to tertiary level students in order to motivate, train, organize and mobilize them for national defense preparedness. Students who opt to take either CWTS or LTS components can enroll in the College's own NSTP offerings, while students who opt for ROTC must cross-enroll in a duly accredited tertiary institution offering such a component.
    National Service Training Program: CWTS or Literacy Training Service
    Pre-Requisite NSTP 1
    Course Credit 2 units (2 hours of lecture and laboratory per week)
    As a requirement for graduation, students are required to complete two semesters of the National Service Training Program (NSTP) in any of three components: Civic Welfare Training Service (CWTS), Literacy Training Service (LTS) and Reserve Officers' Training Corps (ROTC). CWTS refers to programs or activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities, especially those devoted to improving health, education, environment, entrepreneurship, safety, recreation and morals of the citizenry. LTS refers to the program component designed to train the students to teach literacy and numeric skills to schoolchildren, out-of-school youths and other segments of society in need of their services. Finally, ROTC refers to the program component institutionalized under Section 38 and 39 of Republic Act no. 7077, designed to provide military training to tertiary level students in order to motivate, train, organize and mobilize them for national defense preparedness. Students who opt to take either CWTS or LTS components can enroll in the College's own NSTP offerings, while students who opt for ROTC must cross-enroll in a duly accredited tertiary institution offering such a component.
  • Business Core

    Principles of Management
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course introduces students to fundamental management principles and theories, with emphasis on the major management functions of planning, organizing, staffing, directing and controlling as they apply to general business processes and activities. A substantial examination of key management topics, including leadership, training, human resource development, motivation, delegation, problem solving, decision making and conflict resolution, from the perspective of business industry is also incorporated into the discussion.
    Human Behavior in Organizations
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course is an introduction to the concepts, theories and ideas guiding behavior at work. This course will introduce you to a wide array of theories on topics relevant to understanding employee and managerial behavior and provide insight and hands-on experience on how to use this knowledge to address problems that you will face in organizations. Some of the topics covered in this course include the study of personality, motivation, work attitudes and leadership. Some of the questions that we will address include: How do we effectively motivate employees? How does personality affect job performance? What leadership styles are effective with different employees? We will be applying theories at the organizational, group and individual levels of analysis and tying them in to examples of real-world applications.
    Principles of Marketing
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This is an introductory course in business marketing and provides students with an overview of the four key components of marketing: product, price, people and promotion. Students are introduced to current marketing concepts, theories, perspectives, and applications, with an emphasis on the latter, through theoretical models applied to case studies relevant to the hospitality industry. The use of theoretical models applied to specific industry or business examples provides an overall structure to the course material and fosters strategic thinking. By applying marketing theories and concepts—e.g., marketing intelligence, segmentation, positioning, and marketing mix—to real-world or industry examples, students are encourage to develop an analytical mindset by which they can observe changes in the macro-environment, analyze relevant parameters, and integrate these into an effective strategic marketing concept. The course will also allow students to appreciate marketing in the context of finance, accounting, general management, and other functional areas of the business enterprise.
    Principles of Accounting
    Pre-Requisite None
    Course Credit 3 units (3 hours of lecture per week)
    This course serves as an introduction to basic bookkeeping and accounting principles as they apply to various types of business enterprises. As an introductory accounting course, the subject covers the accounting cycle, basic accounting theories, principles, processes, and terminologies as well as the financial routines of a business office. More specifically, the course familiarizes students with double-entry bookkeeping, the routine computation and recording of changes in financial position in various accounting documents (i.e., journals, ledgers, and trial balance), generally accepted accounting principles (GAAP), financial reporting and basic accounting and financial statements (i.e., Balance Sheet, the Income Statement, the Statement of Owner's Equity, the Statement of Cash Flow). The use of computer accounting systems and exposure to a computerized accounting environment is necessarily integrated into course instruction.
    Business Communication
    Pre-Requisite ENG 1 & ENG 2
    Course Credit 3 units (3 hours of lecture per week)
    This course covers the different types of communication used in business transaction including oral and written forms. Formal styles of communication and the use of technology in communication are also covered in the course.
    Principles of Finance
    Pre-Requisite Basic Accounting
    Course Credit 3 units (3 hours of lecture per week)
    As an introduction to the concepts of corporate finance for a hospitality management program, this course has a two-fold objective. The first is to provide students with a working knowledge of major finance topics—capital structure and the cost of capital, dividend policy, working capital management, international financial management, bankruptcy and reorganization, hedging risk exposure, mergers and acquisitions—and develop competencies in the following areas: determination of the need for short-term and long-term capital, application of financial tools and techniques necessary for basic financial or investment decisions, preparation of financial statements, ratio analysis and sot-volume-profit analysis, and the set up of operational, cash, and capital budgets. A second objective is to develop competencies in two areas: valuation of future cash flows focused on the pricing of stocks and bonds, and preparation of capital budgets focused on the assessment of the financial feasibility of hospitality-related investment projects. In-depth case studies, carefully selected reading materials, computer-based exercises, research assignments and projects—many of which are set a hospitality industry context—contribute to a firm analytical grounding in the essentials of modern corporate finance.
    Management Information Systems
    Pre-Requisite Basic Computer
    Course Credit 3 units (3 hours of lecture per week)
    The course familiarizes students with information technology applications specific to the business process outsourcing (BPO) industry. Beginning with a brief introduction on the strategic significance of information technology in the modern organization and a general survey of major information technology developments in various business processes/areas—e.g., accounting information systems, electronic data processing, enterprise resource planning, etc.—a substantial portion of the course is thereafter devoted to giving students hands-on exposure in various computer applications currently in use within the industry, with the opportunity to approach from a solutions development and user standpoint the different software/information technology based applications required/in-place in the various business processes that are popularly outsourced. The course also highlights the major variations in information infrastructure between in-house and outsourced business processes with particular emphasis on the management of information using databases and knowledge models.
  • Entrepreneurship Core

    ENTREP 411 BUSINESS MATH II
    This course discusses a basic understanding of the elements of entrepreneurial finance, focusing on mathematics of investment and mathematical models in business. Topics include simple and general annuities, amortization and sinking funds, bonds and bond valuation, depreciation and linear programming. Sessions focus on the underlying mathematical concepts as applied in business.
    ENTREP 102 MICROECONOMICS
    Microeconomics (from Greek prefix micro- meaning "small" + "economics") is a branch of economics that studies the behavior of how the individual modern household and firms make decisions to allocate limited resources. Typically, it applies to markets where goods or services are being bought and sold. Microeconomics examines how these decisions and behaviors affect the supply and demand for goods and services, which determines prices, and how prices, in turn, determine the quantity supplied and quantity demanded of goods and services.
    ENTREP 210 ENTREPRENEURSHIP BEHAVIOR

    This course is about building, running, and growing an entrepreneurship or family enterprise. Four central themes are examined:

    • How to think analytically about designing organizational systems
    • How leaders, especially founders, play a critical role in shaping an organization's culture
    • What really needs to be done to build a successful organization for the long-term and
    • What one can do to improve the likelihood of personal success
      For many entrepreneurs, the most pressing questions (aside from those about financing) are about how to locate and recruit talented people, and how to manage and keep them, and how to build a high-growth, long-term, sustainable firm. This course will address these questions and will provide a number of critical concepts and competencies that will be useful in both the short and long term. Throughout the course there will be a dual emphasis on thinking systematically and strategically about aspects of managing a rapidly growing organization, and on the actual implementation challenges associated with management and leadership.
    ENTREP 311 BUSINESS PLAN 1
    The nuts and bolts of preparing a Business Plan will be explored in this course. The course is designed for students interested in entrepreneurship. It is particularly recommended for those who are interested in starting or are involved in a new business.
    ENTREP 323 MANAGEMENT ACCOUNTING
    Managerial Accounting measures, analyzes and reports financial and non-financial information of organizations helping managers make optimal decisions to fulfill all organizational goals. It is divided into three disciplines namely Full Cost Accounting, Differential Accounting (comparative accounting analysis) and Responsibility Accounting (or budgeting) using cost and revenue allocation techniques and methods. It also covers the Revenue cycle of organizations hotels and how these are earned and realized.
    ENTREP 310 BUSINESS OPPORTUNITIES I
    This course explores and analyzes current business opportunities and trends. It opens the opportunity of defining specific industries that students are interested in. During the course experience, students will assess current economic, social, political environment of the industry. Furthermore, the student will determine possible business opportunities in specific industry by analyzing and researching.
    ENTREP 322 PRODUCTION AND OPERATIONS MANAGEMENT

    This course will introduce to the students the general concepts, functions, and the strategic importance of production and operations management in a business enterprise.  Class sessions involve understanding the various tools and techniques used for analyzing production and operation systems/processes, and the strategic context for making operational decisions.

    The course include discussions on business and knowledge process outsourcing, project management, total quality management (TQM), logistics and supply chain management, competitiveness and strategy, productivity, efficiency, system design, continuous improvement, facilities layout and queuing. Cases will also be used to illustrate the basic production and operation concepts and tools commonly used in business firms.

    ENTREP 413 TAXES AND BUSINESS STRATEGY
    The course introduces the student to the basic concepts of taxation as they affect one's business. The student will be learning about laws of taxation as implemented by governments as well as how businesses account for tax.
    ENTREP 312 COST ACCOUNTING
    This course covers the fundamentals of business systems, contracts, pricing and types of billing. Students will go through case studies and profit and loss statements in order to learn various approaches to managing gross margins and operating income.
    ENTREP 410 BUSINESS PLAN 2

    This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:

    1. Marketing Question: What and how am I selling to whom?
    2. New Venture Question: How do I best leverage my limited marketing recourses?
    ENTREP 320 BUSINESS OPPORTUNITIES 2
    This course is about two aspects of family business management - expansion of family business and family governance, which includes succession planning and next generation leadership. This course enriches the next generation family business owners to its full potential by maximizing family management and leadership. Basis for the new knowledge presented in this course is a combination of academic research and real-life experience of industry experts in the field of family business.
    ENTREP 324 BUSINESS POLICY
    Business Policy deals with the Formulation, Implementation, Monitoring, Control & Evaluation of optimal Organizational Strategies by analyzing the firm's Vision-Mission, Internal Environment, External Environment, and its Key Result Areas. The subject further expands to Strategic Leadership where it trains and molds future leaders to be strategic, efficient and advance in decision making, organizing leading and controlling, both quantitatively and qualitatively.
    ENTREP 421 OPERATIONS RESEARCH
    The Research course is intended to hone the students' knowledge and skills in basic research. The focus of this course will be on issues and concerns that significantly affect the management of business enterprises, particularly those in the business process outsourcing industry. The Research course is divided into two parts. Part I focuses on defining the problem and reviewing relevant literature. Part II focuses on data collection and analysis, and recommendations that could influence business models and policies.
    ENTREP 313 ENTREPRENEURSHIP INTEGRATION
    The course provides an overview of the elements critical to starting a successful business enterprise. Using a two-fold emphasis on (1) responding opening to the multiplicity of changing environmental factors that confront a new business venture and (2) the use of management tools which ensure continuity of business operations, the course complements and reinforces the students' general management competencies and develops their inherent entrepreneurial qualities. By going into the content, scope, and structure of a business plan, students are walked through the fundamentals of conceptualizing, developing and transforming a business idea into a workable venture. Fundamental concepts of the course are illustrated through a number of real-world examples, some drawn from the hospitality industry. In the process of providing valuable pointers on setting up a business enterprise, the course touches on relevant aspects of project management, strategic management, site selection, organizational structure, cost management, quality management, change management, and, as synthesis, overall performance measurement and management.
    ENTREP 321 BUSINESS IMPLEMENTATION I

    This course covers the basics of business process outsourcing (BPO). Here, a student starts at entry level and acquires skills and knowledge imparted from working in the day to day operation of a BPO establishment. The student has an option to choose from the following departments:

    • Technical Support
    • Customer Service
    • Sales and Marketing
    • Finance and Accounting
    • Human Resources
    ENTREP 420 BUSINESS IMPLEMENTATION II

    This course covers the basics of the industry. Here, a student starts at a supervisory level and acquires skills and knowledge imparted from working in the day to day operation of a hotel establishment. The student has an option to choose from the following departments:

    • Food and Beverage
    • Front Office
    • Housekeeping
    • Public Relations
    • Sales and Marketing
    • Finance and Accounting
    • Human Resources