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Bachelors of Science in

Business Administration
Business Administration

The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment.

Enderun believes that most traditional business programs do not sufficiently prepare students for the global nature of today’s business environment. The Enderun business program has a global business theme at its core, molding the content of its courses, teaching methods, industry partnerships, and internships according to prevailing global standards and best practices. Furthermore, the program also offers several majors to better prepare students for the demands of their preferred industries.

Graduates of the Enderun’s Business Administration program will have developed an international outlook on life and will be equipped with the skills to start building a global career

The Bachelor of Science in Business Administration has five majors:

  • Major in Financial Management
  • Major in Marketing Management
  • Major in Operations Management
  • Major in Operations Management Specialization in Hospitality
  • Major in Technology Management
  • Major in Sustainability
  • The Bachelor of Science in Business Administration with specialization in Hospitality is designed to mold students into the next leaders and trendsetters in hospitality. By combining the spirit of Filipino hospitality and a global curriculum, students are equipped with the key skills required to excel in all facets of the hospitality industry, from the general management of international five-star hotels to starting their own luxury travel businesses.

    Curriculum

    Major in Financial Management
    The Specialization in Wealth Management develops skills in financial management in a global context, uniquely preparing graduates for careers in wealth management, an emphasis not available elsewhere. Finance students are exposed to capital and financial markets, asset valuation, and investment portfolio management as well as fundamental concepts in behavioral finance and financial risk management.

    Curriculum & Course Description
    First Year
    Semester 1

    BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund) 3
    BC 102-0 Basic Microeconomics 3
    GE 111-0 Purposive Communication 3
    GE 112-0 Understanding the Self 3
    GE 113-0 Mathematics in the Modern World 3
    GE 119-0 Contemporary World 3
    BSBA Elec 1 BSBA Elective 1 3
    END 101-0 Enderun Experience : Level 1 1
    PE 101-0 Fundamentals of Physical Fitness 2
    TOTAL UNITS 24

    Semester 2

    SU 500-0 Special Topics in Sustainability 3
    BC 209-0 Business Law – Obligations and Contracts 3
    FM 201-1 Banking and Financial institutions 3
    GE 117-0 Ethics (with Peace Education) 3
    GE 115-0 Readings in Philippine History (with IP Studies) 3
    GE 116-0 Science, Technology and Society 3
    END 102-0 Enderun Experience: Level 2 1
    PE 110-0 Physical Fitness 2 2
    TOTAL UNITS 21

    Second Year
    Semester 1

    BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg) 3
    BC 211-1 Human Resource Management 3
    BSBA Elec 2 BSBA Elective 2 3
    FM 304-1 Monetary Policy and Central Banking 3
    GE 114-0 Art Appreciation 3
    GE 122-0 Literature 3
    Gen Ed Elec 1 General Elective 1 3
    GE 122-0 Enderun Experience : Level 3 1
    PE 201-0 Physical Fitness 3 2
    TOTAL UNITS 24

    Semester 2

    SU 310-0 Socio-Ecological Entrepreneurship 3
    BC 206-0 Operations Management 3
    BC 210-1 International Trade and Agreements 3
    FM 202-1 Financial Management – Advanced 3
    FM 203-1 Financial Analysis and Reporting 3
    Gen Ed Elec 2 General Elective 2 3
    END 104-0 Enderun Experience : Level 4 1
    PE 210-0 Physical Fitness 4 2
    TOTAL UNITS 21

    Third Year
    Semester 1

    BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech) 3
    BC 213-1 Taxation 3
    BC 314-1 Good Governance and Social Responsibility 3
    GE 118-0 Life and Works of Rizal 3
    FM 305-1 Investment and Portfolio Management 3
    BSBA Elec 3 BSBA Elective 3 3
    END 105-0 Enderun Experience : Level 5 1
    NS 101-0 Nat Service Training Program 1 3
    TOTAL UNITS 22

    Semester 2

    TM 521-0 Management of Artificial Intelligence 3
    BC 317 Business Research 3
    BC 315-1 Strategic Management 3
    FM 306-1 Credit and Collection 3
    FM 307-1 Capital Market 3
    BSBA Elec 4 BSBA Elective 4 3
    END 106-0 Enderun Experience : Level 6 1
    NS 102-1 Nat Service Training Program 2 3
    TOTAL UNITS 22

    Fourth Year
    Semester 1

    BC 417-1 Feasibility Study 4
    FM 408-1 Special Topics in Financial Management 3
    BSBA Elec 5 BSBA Elective 5 3
    BC 212-1 BSBA Internship 1 3
    END 107-0 Enderun Experience : Level 7 1
    TOTAL UNITS 14

    Semester 2

    BC 418-1 BSBA Internship 2 5
    END 108-0 Enderun Experience : Level 8 1
    TOTAL UNITS 6
    Major in Marketing Management
    The Specialization in Digital Marketing prepares its graduates to craft effective, relevant, and modern marketing executions by arming them with a practical understanding of buyer behavior, advertising, professional selling and contemporary CRM-Customer Relationship Management.

    Curriculum & Course Description
    First Year
    Semester 1

    BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund) 3
    BC 102-0 Basic Microeconomics 3
    GE 111-0 Purposive Communication 3
    GE 112-0 Understanding the Self 3
    GE 113-0 Mathematics in the Modern World 3
    GE 119-0 Contemporary World 3
    BSBA Elec 1 BSBA Elective 1 3
    END 101-0 Enderun Experience : Level 1 1
    PE 101-0 Fundamentals of Physical Fitness 2
    TOTAL UNITS 24

    Semester 2

    SU 500-0 Special Topics in Sustainability 3
    BC 209-0 Business Law – Obligations and Contracts 3
    MM 201-1 Marketing Management – Advanced 3
    GE 117-0 Ethics (with Peace Education) 3
    GE 115-0 Readings in Philippine History (with IP Studies) 3
    GE 116-0 Science, Technology and Society 3
    END 102-0 Enderun Experience: Level 2 1
    PE 110-0 Physical Fitness 2 2
    TOTAL UNITS 21

    Second Year
    Semester 1

    BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg) 3
    BC 211-1 Human Resource Management 3
    BSBA Elec 2 BSBA Elective 2 3
    MM 202-1 Marketing Research 3
    GE 114-0 Art Appreciation 3
    GE 122-0 Literature 3
    Gen Ed Elec 1 General Elective 1 3
    GE 122-0 Enderun Experience : Level 3 1
    PE 201-0 Physical Fitness 3 2
    TOTAL UNITS 24

    Semester 2

    SU 310-0 Socio-Ecological Entrepreneurship 3
    BC 206-0 Operations Management 3
    BC 210-1 International Trade and Agreements 3
    MM 203-1 Professional Salesmanship 3
    MM 307-1 Product Management 3
    Gen Ed Elec 2 General Elective 2 3
    END 104-0 Enderun Experience : Level 4 1
    PE 210-0 Physical Fitness 4 2
    TOTAL UNITS 21

    Third Year
    Semester 1

    BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech) 3
    BC 213-1 Taxation 3
    BC 314-1 Good Governance and Social Responsibility 3
    GE 118-0 Life and Works of Rizal 3
    MM 305-1 Advertising 3
    BSBA Elec 3 BSBA Elective 3 3
    END 105-0 Enderun Experience : Level 5 1
    NS 101-0 Nat Service Training Program 1 3
    TOTAL UNITS 22

    Semester 2

    TM 521-0 Management of Artificial Intelligence 3
    BC 317 Business Research 3
    BC 315-1 Strategic Management 3
    MM 304-1 Distribution Management 3
    MM 306-1 Retail Management 3
    BSBA Elec 4 BSBA Elective 4 3
    END 106-0 Enderun Experience : Level 6 1
    NS 102-1 Nat Service Training Program 2 3
    TOTAL UNITS 22

    Fourth Year
    Semester 1

    BC 417-1 Feasibility Study 4
    MM 408-1 Pricing Strategy 3
    BSBA Elec 5 BSBA Elective 5 3
    BC 212-1 BSBA Internship 1 3
    END 107-0 Enderun Experience : Level 7 1
    TOTAL UNITS 14

    Semester 2

    BC 418-1 BSBA Internship 2 5
    END 108-0 Enderun Experience : Level 8 1
    TOTAL UNITS 6
    Major in Operations Management
    The Specialization in Business Process Management and Consulting trains students in professional consulting, especially in process improvement and management for multinational business enterprises.

    Curriculum & Course Description
    Semester 1

    BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund) 3
    BC 102-0 Basic Microeconomics 3
    GE 111-0 Purposive Communication 3
    GE 112-0 Understanding the Self 3
    GE 113-0 Mathematics in the Modern World 3
    GE 119-0 Contemporary World 3
    BSBA Elec 1 BSBA Elective 1 3
    END 101-0 Enderun Experience : Level 1 1
    PE 101-0 Fundamentals of Physical Fitness 2
    TOTAL UNITS 24

    Semester 2

    SU 500-0 Special Topics in Sustainability 3
    BC 209-0 Business Law – Obligations and Contracts 3
    OM 201-0 Environmental Management System 3
    GE 117-0 Ethics (with Peace Education) 3
    GE 115-0 Readings in Philippine History (with IP Studies) 3
    GE 116-0 Science, Technology and Society 3
    END 102-0 Enderun Experience: Level 2 1
    PE 110-0 Physical Fitness 2 2
    TOTAL UNITS 21

    Second Year
    Semester 1

    BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg) 3
    BC 211-1 Human Resource Management 3
    BSBA Elec 2 BSBA Elective 2 3
    OM 202-1 Inventory Management and Control 3
    GE 114-0 Art Appreciation 3
    GE 122-0 Literature 3
    Gen Ed Elec 1 General Elective 1 3
    GE 122-0 Enderun Experience : Level 3 1
    PE 201-0 Physical Fitness 3 2
    TOTAL UNITS 24

    Semester 2

    SU 310-0 Socio-Ecological Entrepreneurship 3
    BC 206-0 Operations Management 3
    BC 210-1 International Trade and Agreements 3
    OM 305-1 Logistics Management 3
    OM 306-1 Facilities Management 3
    Gen Ed Elec 2 General Elective 2 3
    END 104-0 Enderun Experience : Level 4 1
    PE 210-0 Physical Fitness 4 2
    TOTAL UNITS 21

    Third Year
    Semester 1

    BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech) 3
    BC 213-1 Taxation 3
    BC 314-1 Good Governance and Social Responsibility 3
    GE 118-0 Life and Works of Rizal 3
    OM 304-1 Costing and Pricing 3
    BSBA Elec 3 BSBA Elective 3 3
    END 105-0 Enderun Experience : Level 5 1
    NS 101-0 Nat Service Training Program 1 3
    TOTAL UNITS 22

    Semester 2

    TM 521-0 Management of Artificial Intelligence 3
    BC 317 Business Research 3
    BC 315-1 Strategic Management 3
    OM 307-1 Productivity & Quality Tools 3
    OM 203-1 Project Management 3
    BSBA Elec 4 BSBA Elective 4 3
    END 106-0 Enderun Experience : Level 6 1
    NS 102-1 Nat Service Training Program 2 3
    TOTAL UNITS 22

    Fourth Year
    Semester 1

    BC 417-1 Feasibility Study 4
    OM 408-1 Special Topics in Operations Management 3
    BSBA Elec 5 BSBA Elective 5 3
    BC 212-1 BSBA Internship 1 3
    END 107-0 Enderun Experience : Level 7 1
    TOTAL UNITS 14

    Semester 2

    BC 418-1 BSBA Internship 2 5
    END 108-0 Enderun Experience : Level 8 1
    TOTAL UNITS 6
    Major in Technology Management
    Description
    BSBA Major in Technology Management will help bridge the gap between business and technology in any industry. This program produces forward-thinking graduates with the knowledge and skills in entrepreneurship and technical innovations, necessary to become technology entrepreneurs, project leaders and managers of any organization.

    Who takes BSBA Major in Technology Management?
    Students who are interested in careers in the field of technology and are inclined to business-related roles are the best fit for BSBA Major in Technology Management. These students are likely interested to enter in-demand tech-driven sectors and industries, such as transportation, medicine, technology, business and sales.

    Why take BSBA Major in Technology Management?
    Graduates of this program will have a thorough understanding of IT as well as a range of in-demand business skills like project management and entrepreneurial ways of thinking.

    • It is interdisciplinary in nature and focuses on technology management within business and IT contexts.
    • It trains students how to control and manage the IT aspects of an organization, including productivity and quality of work.
    • It prepares graduates to make effective IT decisions and communicate properly in a business context.





    Microsoft Future-ready Certification Tracks

    Designed as a laddered program of increasing competency, the tracks are a Microsoft-approved
    recommended track on a specific subject matter, inclusive of course content, activities, assessments, quizzes, labs and final exam. These tracks are highly recommended for Higher Education learning, or general learning for specific career programs with an emphasis on Microsoft Technologies.

    FUTURE-READY DATA SCIENCE TRACK
    Opportunities for data scientists — one of today’s hottest jobs—rapidly growing in response to the exponential amounts of data being captured and analyzed. Companies hire data scientists to find insights and to solve meaningful business problems.

    FUTURE-READY BIG DATA TRACK
    Designing systems that capture, process, and analyze data is critical for companies in order to have a competitive advantage. This curriculum takes students from their first select statement to orchestrating big data workflows in the cloud.

    FUTURE-READY ARTIFICIAL INTELLIGENCE TRACK
    Artificial Intelligence (AI) will define the next generation of software solutions. Human-like capabilities such as understanding natural language, speech, vision, and making inferences as well as conclusions from knowledge will extend software beyond the application.

    FUTURE-READY DEVOPS TRACK
    To support companies to be more agile, the lines between development and operations are becoming increasingly blurred. Through continuous integration and deployment, students / learners will learn how to react to changing market conditions.

    FUTURE-READY INTERNET OF THINGS (IOT) TRACK
    Accelerate your career in one of the fastest-growing cloud technology fields: IoT. This program will teach you the device programming, data analytics, machine learning, and solution design skills you need for a successful career in IoT.

    FUTURE-READY SOFTWARE DEVELOPMENT TRACK
    Nearly all technology that you engage with relies on software. The job outlook for software developers is growing year after year. Simply put, Software Developers are the people bringing the modern world to life.

    CYBERSECURITY TRACK
    Cybersecurity protects the data and integrity of computing assets belonging to or connecting to an organization’s network. Its purpose is to defend those assets against all threat actors throughout the entire life cycle of a cyber-attack.

    FUTURE-READY DATA ANALYSIS TRACK
    Learn critical skills through data analysis like problem solving, communication, decision making, and more. The tools of analysis may change, but its underlying skills will remain valuable.

    FUTURE-READY IT SUPPORT TRACK
    The front line of engagement for customers of the 21st century workplace when problems arise. With this up-to-date IT Support Track, you will learn a wide range of skills to diagnose, troubleshoot, and solve customer issues.

    OTHER ELECTIVES:

    • Artificial Intelligence
    • Cryptocurrency & Blockchain
    • Robotics & Applications Management
    • Business Modeling using Spreadsheets
    • Management of Internet of Things
    • Augmented and Virtual Reality Applications Management
    • Business Analytics Management
    • Configuration Management
    • Microsoft Excel for Business Management

    Career Opportunities

    Business and Operations Sales and Marketing IT Management
    Entrepreneur Technology Sale Chief Technology Officer
    Business Analyst Product Manager Business-Tech Strategist
    Project Manager Social Media Marketing Technology Consultant
    Enterprise Architect Customer Relationship Outsourcing Liaison
    Change Management Management Information Security
    Market Analyst System Analyst
    Software Development


    Curriculum & Course Description
    Semester 1

    BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund) 3
    BC 102-0 Basic Microeconomics 3
    GE 111-0 Purposive Communication 3
    GE 112-0 Understanding the Self 3
    GE 113-0 Mathematics in the Modern World 3
    GE 119-0 Contemporary World 3
    BSBA Elec 1 BSBA Elective 1 3
    END 101-0 Enderun Experience : Level 1 1
    PE 101-0 Fundamentals of Physical Fitness 2
    TOTAL UNITS 24

    Semester 2

    SU 500-0 Special Topics in Sustainability 3
    BC 209-0 Business Law – Obligations and Contracts 3
    TM 101-1 Fundamentals of Computer Programming Mgt 3
    GE 117-0 Ethics (with Peace Education) 3
    GE 115-0 Readings in Philippine History (with IP Studies) 3
    GE 116-0 Science, Technology and Society 3
    END 102-0 Enderun Experience: Level 2 1
    PE 110-0 Physical Fitness 2 2
    TOTAL UNITS 21

    Second Year
    Semester 1

    BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg) 3
    BC 211-1 Human Resource Management 3
    BSBA Elec 2 BSBA Elective 2 3
    TM 201-1 Database Managemant 3
    GE 114-0 Art Appreciation 3
    GE 122-0 Literature 3
    Gen Ed Elec 1 General Elective 1 3
    GE 122-0 Enderun Experience : Level 3 1
    PE 201-0 Physical Fitness 3 2
    TOTAL UNITS 24

    Semester 2

    SU 310-0 Socio-Ecological Entrepreneurship 3
    BC 206-0 Operations Management 3
    BC 210-1 International Trade and Agreements 3
    TM 202-1 Management of Computer Networks 3
    TM 301-1 Management of Human Computer Interaction 3
    Gen Ed Elec 2 General Elective 2 3
    END 104-0 Enderun Experience : Level 4 1
    PE 210-0 Physical Fitness 4 2
    TOTAL UNITS 21

    Third Year
    Semester 1

    BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech) 3
    BC 213-1 Taxation 3
    BC 314-1 Good Governance and Social Responsibility 3
    GE 118-0 Life and Works of Rizal 3
    TM 302-1 Ethics in Information Technology 3
    BSBA Elec 3 BSBA Elective 3 3
    END 105-0 Enderun Experience : Level 5 1
    NS 101-0 Nat Service Training Program 1 3
    TOTAL UNITS 22

    Semester 2

    TM 521-0 Management of Artificial Intelligence 3
    BC 317 Business Research 3
    BC 315-1 Strategic Management 3
    TM 303-1 Business Intelligence 3
    TM 304-1 Information and Computer Security Management 3
    BSBA Elec 4 BSBA Elective 4 3
    END 106-0 Enderun Experience : Level 6 1
    NS 102-1 Nat Service Training Program 2 3
    TOTAL UNITS 22

    Fourth Year
    Semester 1

    BC 417-1 Feasibility Study 4
    TM 401-1 Management of Enterprise Systems 3
    BSBA Elec 5 BSBA Elective 5 3
    BC 212-1 BSBA Internship 1 3
    END 107-0 Enderun Experience : Level 7 1
    TOTAL UNITS 14

    Semester 2

    BC 418-1 BSBA Internship 2 5
    END 108-0 Enderun Experience : Level 8 1
    TOTAL UNITS 6
    Major in Sustainability
    The Bachelor of Science in Business Administration major in Sustainability aims to cultivate the next generation of leaders to make business decisions with environmental and social responsibility in mind. The course integrates sustainability in every aspect of a business – from strategy and planning, to product development and distribution. It enables students to understand core management skills, while learning to identify appropriate sustainable solutions with a substantial and profitable end goal.

    Curriculum & Course Description
    Semester 1

    BC 109-0 Stats & Data Analytics (with UCLA COMSCI X 450 Data Sci Fund) 3
    BC 102-0 Basic Microeconomics 3
    GE 111-0 Purposive Communication 3
    GE 112-0 Understanding the Self 3
    GE 113-0 Mathematics in the Modern World 3
    GE 119-0 Contemporary World 3
    BSBA Elec 1 BSBA Elective 1 3
    END 101-0 Enderun Experience : Level 1 1
    PE 101-0 Fundamentals of Physical Fitness 2
    TOTAL UNITS 24

    Semester 2

    SU 500-0 Special Topics in Sustainability 3
    BC 209-0 Business Law – Obligations and Contracts 3
    SU 101-0 Principles of Sustainability 3
    GE 117-0 Ethics (with Peace Education) 3
    GE 115-0 Readings in Philippine History (with IP Studies) 3
    GE 116-0 Science, Technology and Society 3
    END 102-0 Enderun Experience: Level 2 1
    PE 110-0 Physical Fitness 2 2
    TOTAL UNITS 21

    Second Year
    Semester 1

    BC 101-0 Intermediate Mktg Mgt (with UCLA MGMT X 460 Digital Mktg) 3
    BC 211-1 Human Resource Management 3
    BSBA Elec 2 BSBA Elective 2 3
    SU 110-0 Sustainable Planet 3
    GE 114-0 Art Appreciation 3
    GE 122-0 Literature 3
    Gen Ed Elec 1 General Elective 1 3
    GE 122-0 Enderun Experience : Level 3 1
    PE 201-0 Physical Fitness 3 2
    TOTAL UNITS 24

    Semester 2

    SU 310-0 Socio-Ecological Entrepreneurship 3
    BC 206-0 Operations Management 3
    BC 210-1 International Trade and Agreements 3
    SU 120-0 Green Buildings, Hotels and Resorts 3
    SU 201-0 Sustainable Cities and Transportation 3
    Gen Ed Elec 2 General Elective 2 3
    END 104-0 Enderun Experience : Level 4 1
    PE 210-0 Physical Fitness 4 2
    TOTAL UNITS 21

    Third Year
    Semester 1

    BC 103-0 Mgt Tools&Techs (with UCLA MGMT X 457 Fund of Blockchain Tech) 3
    BC 213-1 Taxation 3
    BC 314-1 Good Governance and Social Responsibility 3
    GE 118-0 Life and Works of Rizal 3
    SU 210-0 Sustainable Food Systems 3
    BSBA Elec 3 BSBA Elective 3 3
    END 105-0 Enderun Experience : Level 5 1
    NS 101-0 Nat Service Training Program 1 3
    TOTAL UNITS 22

    Semester 2

    TM 521-0 Management of Artificial Intelligence 3
    BC 317 Business Research 3
    BC 315-1 Strategic Management 3
    SU 230-0 Energy, Water, Waste Mgt Technologies 3
    SU 301-0 Green Product Design and Life-Cycle Analysis 3
    BSBA Elec 4 BSBA Elective 4 3
    END 106-0 Enderun Experience : Level 6 1
    NS 102-1 Nat Service Training Program 2 3
    TOTAL UNITS 22

    Fourth Year
    Semester 1

    BC 417-1 Feasibility Study 4
    SU 320-0 Sustainability Metrics and Reporting 3
    BSBA Elec 5 BSBA Elective 5 3
    BC 212-1 BSBA Internship 1 3
    END 107-0 Enderun Experience : Level 7 1
    TOTAL UNITS 14

    Semester 2

    BC 418-1 BSBA Internship 2 5
    END 108-0 Enderun Experience : Level 8 1
    TOTAL UNITS 6

    BSBA FACULTY

    Faculty members of the College of Business, Technology and Entrepreneurship, with their expertise in the field of business either as academics or industry practitioners, reflect leading practices to deliver extensive real-world perspectives to business theory and practice.

    Internship

    Enderun prides itself with giving real-life experience to students. At the College of Business, Technology, and Entrepreneurship students are required to take at least two internships before they graduate. They are advised to take at least one of their internships outside of the Philippines to broaden their horizons, build character and provide a real-life reference to the international nature of the program.

    Career Placement

    Students in their senior year at Enderun’s BSBA program can seek internship placements at the Office of Career Services. The department will find the suitable job that matches your profile and personal objectives.