BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN

Enderun’s Marketing Management program offers students a comprehensive exploration of the diverse facets of the marketing field. Through rigorous coursework and immersion through internships and networking opportunities, students gain exposure to various areas, including brand and product management, distribution management, sales and pricing strategies, retail and digital marketing management, advertising, and marketing research.

Classes in marketing management offer students the chance to analyze case studies and generate solutions based on actual market situations. These hands-on experiences allow students to apply theoretical knowledge to real-world scenarios, honing their strategic thinking and problem-solving skills. As students engage in practical, industry-relevant projects, they will have a solid academic foundation and the practical skills and experience needed to excel in today’s global and local marketing landscape.

WHO TAKES BSBA MAJOR IN MARKETING MANAGEMENT?

BSBA Major in Marketing Management is ideal for individuals with a passion for understanding consumer behavior and crafting compelling brand strategies. This program attracts students who are creative, strategic thinkers eager to leverage data-driven insights to drive business growth. It’s perfect for aspiring marketers ready to thrive in dynamic environments and lead innovative marketing initiatives.

Why take BSBA Major in Marketing Management?

A company’s marketing department plays a crucial role in driving the success and growth of a business. The marketing department impacts various aspects of the organization, such as sales support, market share growth, customer relationships, brand awareness, understanding market needs, product development, and innovation.

A career in marketing is ideal for those who seek to unleash their creativity and thrive in an ever-changing environment. A course in marketing management enhances strategic thinking skills to align business goals with market trends, customer data, and the competitive landscape. Furthermore, it fosters the development of robust communication skills, enabling students to craft compelling narratives and collaborate seamlessly with a company’s cross-functional teams. Marketing students are expected to be technologically savvy and data-driven, especially in the areas of digital marketing and e-commerce.

• 994 Global Industry Partners
  
• 33 Countries as potential internship destinations (Australia, Canada, Czech Republic, China, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Japan, Lebanon, Malaysia, Maldives, Mexico, Netherlands, New Zealand, Qatar, Philippines, Portugal, Singapore, Slovenia, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Vietnam)