Enderun Colleges was founded in 2005 by a diverse group of business and community leaders, committed to building a world-class management college in the Philippines. The College’s principal founders, Jack Tuason, Javier Infante, and John Suits, had previously founded one of the Philippines’ largest business process outsourcing firms, and it was in the process of managing this operation, which ultimately grew to many thousands of employees, that they became convinced of the need for a different approach to business education one that cultivated entrepreneurial values, passion, and real-world interpersonal skills, while preparing graduates to function at a high-level in cross-cultural settings, in a rapidly changing, increasingly competitive global economy. The decision to launch the new college as a hospitality management school flowed naturally from this vision: the hospitality industry is the world’s largest, and a hospitality management education incorporates the key academic elements of a general management education. More crucially, the imperatives of hospitality management education namely, the need to build technical skill-sets, the need to gain real world experience through internships, and the need to develop high-level problem-solving and people skills offer unique opportunities to mould character and impart knowledge. Practical considerations also figured in their vision: while Filipino hospitality workers were much in demand worldwide, widely renowned for their diligence, warmth and hospitality, the vast potential of the Philippine hospitality industry was going unrealized, for want of spirited entrepreneurs and executive-level managers.