Advanced Hotel Sales and Marketing

Using basic Marketing Management concepts, Advanced Hotel, Sales and Marketing extends the skills and knowledge of the HRM students to various applications of Marketing using the different tools of market segmentation, consumer behavior and marketing mix. This is also done through a thorough scanning of the entity’s macroenvironment (Hotel and Tourism Industries local and global) and microenvironment (the different departments and divisions of Hotel and Tourism organizations). Topics range from Brand Management, Customer Loyalty, Electronic Marketing, Direct Marketing among others.