TAGUIG CITY, Philippines -– Enderun Colleges reignited its entrepreneurial spirit with the return of Entrepreneurship Week 2026, a three-day celebration of innovation, collaboration, and student-led enterprise. Happened last April 28-30, 2026, the event placed the spotlight on the creativity and resilience of BS Entrepreneurship students, who showcased businesses they have built and managed under the program.

Launch Night, Building the Foundation

The week officially opened with Launch Night, setting an inspiring and forward-looking tone for the days ahead. The event welcomed students into a revitalized entrepreneurial community while introducing the newly established Enderun Young Entrepreneurs Society (EYES).

Key messages from institutional leaders underscored the importance of entrepreneurship in shaping future-ready graduates. Director for Academic and Student Services and Program Head for Entrepreneurship, Joselito Alma Jose, MBA, alongside Enderun Colleges COO Danny Perez, highlighted the transformative power of entrepreneurial thinking and the role of community in fostering innovation.

“Events like Entrepreneurship Week really enhance our already robust academic programs by making them more student-friendly and more applied. It’s not just theory anymore, it becomes something students can experience, engage with, and actually use in real entrepreneurial contexts,” said Almajose.

EYES President Rafael Keyser shared the organization’s vision of cultivating a strong, future-focused network of student entrepreneurs. Among the planned initiatives introduced were a microsite designed to connect student businesses with potential investors, tools to streamline business networking, and sustainability-driven efforts such as eco-waste management programs.

Keyser proudly emphasized, “With the launch night, the intention was really to cast the vision we had in our minds and communicate it clearly to others. We believe a lot of people already share the same mindset, we just haven’t created the platform or space where everything comes together yet.”

Founders Club, Ideas Meet Expertise

The second day shifted into a more hands-on, mentorship-driven experience through the Founders Club. Designed as an open advisory space, the session brought together students and seasoned entrepreneurs from various fields, including product development, marketing, finance, design, and legal services.

Participants engaged in dynamic, self-directed conversations, moving between mentors to refine their business concepts. The format encouraged practical problem-solving and real-time feedback, allowing students to leave with clear, actionable next steps. Founders Club embodied the essence of experiential learning, bridging classroom knowledge with real-world application.

Demo Day, Showcasing Innovation

Culminating the week was Demo Day, a vibrant showcase of student ventures through live pitch-presentations. Four student-led ventures were spotlighted during the Demo Day, each representing a distinct industry and innovation focus:

1. Sky Court, led by Philip Caluag, is a sports-focused venture built around accessible and scalable recreational experiences across games such as pickleball, basketball, and badminton.
2. Elora Skin, led by Erika Bastareche, is a skincare brand centered on beauty, self-care, and innovative product development inspired by global skincare trends.
3. Lavande Nails and Cafe, led by Isabel Umali, combines nail care services with a café experience, merging wellness, beauty, and lifestyle hospitality in one space.
4. Vetica, led by Alexis Carmona, operates within the pet care or veterinary-focused industry, emphasizing digital remote personalized services and solutions for animal health and well-being.

The event served as both a platform for visibility and a celebration of the hard work invested by young entrepreneurs throughout the term. As Carmona said, “What stood out most was being able to apply what we learned in school to a real business: seeing concepts like forecasting and strategy actually work in practice. It was incredibly meaningful to take everything we learned in the classroom and turn it into something feasible and real.”

Together, these ventures reflect a strong mix of lifestyle, wellness, sports, and service innovation emerging from the student entrepreneurship ecosystem. “Our goal is to stay ahead by introducing products and concepts that Filipinos haven’t experienced yet,” said Umali.

Adding to the significance of the day was a keynote talk by Jose Magsaysay Jr., co-founder of Potato Corner, who shared valuable insights from his entrepreneurial journey. His presence inspired students to pursue innovation with persistence, adaptability, purpose, and above all, humility.

Magsaysay shared lessons with candid reflections from his own journey. He recalled how his early circumstances shaped his outlook, saying, “I was lucky enough to be a scholar in schools in Taft Avenue,” and how this sense of opportunity later pushed him to seek alternative paths when he started a family and felt the need for greater financial security. He also emphasized the importance of openness in entrepreneurship, sharing, “I always kept my options open, and I said yes to everything,” underscoring his belief in building trust until it is broken.

Reflecting on execution over ideas, he noted that “there’s a big difference between having an idea and being able to execute it,” pointing out that while Filipinos are highly creative, turning ideas into operational realities is often the real challenge. He also shared the humble beginnings of Potato Corner, built while maintaining other work for stability, with their first office set up in his mother’s house and even using a garage [bodega] and repurposed furniture as their early operational space.

Looking back at the company’s growth, from an initial ₱150,000 investment in 1992 to a multibillion-peso valuation decades later, he highlighted the importance of structure and scalability in business, noting that “the only way you can replicate your business and start growing it rapidly is to make sure there are systems in place already.”

Start-Up Alley: A Hub of Student Enterprise

Running throughout all three days, Start-Up Alley featured a diverse lineup of student-run businesses, each representing the ingenuity and dedication of Enderun’s entrepreneurship students. The space allowed attendees to directly engage with founders, experience their products, and support emerging ventures.

Participating student businesses included: Alleviare, Dinggo, Drizzled Chicken, Elora Skin, Gyu Don Ten, Hao, Inskpire, Kachi’s Cafe, Lavande Nails and Cafe, Laya Boutique, Maison Move Pilates, Mang Go Philippines, Misty, Sketch Bakehouse, Snapcut, Vetica

The Deep Commitment to Entrepreneurship

Entrepreneurship Week 2026 signaled a renewed commitment to nurturing innovation and leadership among students. By combining mentorship, real-world exposure, and community-building, the event reinforced Enderun’s role as a launchpad for the next generation of entrepreneurs.

“What we’re really offering this week is validation of what students are learning in class, and most importantly, application. Through these experiences, students are able to sharpen their decision-making skills in a way that prepares them for real entrepreneurial challenges,” Almajose highlighted.

As ideas transformed into tangible ventures, the week stood as a powerful reminder: with the right support and environment, student innovation can create lasting impact. Keyser shared, “At the core of everything we do is community. As an entrepreneur, your network really becomes your net worth, and this initiative is about putting students in the same space as like-minded people who can help them grow and push their ideas forward,”

About Enderun Colleges
Enderun Colleges provides students with an immersive learning environment through its industry-specific programs, highly experienced faculty, and extensive local and international internship placements. The institution offers international-caliber Bachelor’s Degree programs in International Hospitality Management; Business Administration majors in Financial Management, Operations Management, Marketing Management, Technology Management, and Sustainability Management; as well as programs in Economics, Entrepreneurship, Architecture, Interior Design, and Multimedia Arts.

In addition, Enderun Senior High School provides excellent academic tracks in Accountancy, Business, and Management (ABM); Humanities and Social Sciences (HUMSS); Science, Technology, Engineering, and Mathematics (STEM); and the General Academic Strand (GAS). Beyond the Department of Education-sanctioned strands, students may also earn advanced college credits through the globally recognized AP Capstone™ program.

Visit Enderun’s official website through https://www.enderuncolleges.com. For PR-related matters, visit https://enderunmarketing.com/.