An Industry Forum: Before Cuisine, There Was Nature
Wednesday, 24 February 2010
2:00 to 6:00 pm

The hospitality industry today is facing a fundamental shift in consumer preferences and demands. After many decades of unbridled globalization which saw the homogenization of the travel, tourism & dining experience, consumers now yearn to return to basics and reconnect with local values and practices through their everyday consumption patterns and activities. All this comes as the world struggles to deal with resource constraints and environmental issues.
Enderun Colleges and Alain Ducasse Formation believe that these challenges can be addressed by:

• Implementing sustainable culinary management practices across the food supply chain, including the promotion of natural and locally-sourced cooking ingredients
  
• Establishing “flexible standards” that enable chefs to transmit unique cultural values through their cooking
  
• Maintaining a commitment to change, in order to challenge paradigms and drive continuous improvement of industry practices

Enderun Colleges invites you to join a panel of industry thought leaders, led by global celebrity chef Mr. Alain Ducasse, to discuss these complex challenges. The Forum’s speakers and academic panelists will present ground-breaking perspectives to help inspire innovation among industry practitioners.

Click here for programme schedule

Click here for Forum Fees and Registration