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1100 Campus Avenue
McKinley Hill, Fort Bonifacio
Taguig City 1634 Philippines
Tel. No: (632) 856 - 5000
Fax. No: (632) 856 - 4656
admissions@enderuncolleges.com
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COLLEGE OF HOSPITALITY MANAGEMENT
- Les Roches Certificate Program
- ADF + Enderun
- Faculty
- BS-IHM Curriculum + Course Description
- Internship
- Industry Partners
- Advisory Board
- ADF + Enderun
- Faculty
- BS-IHM Curriculum + Course Description
- Internship
- Industry Partners
- Advisory Board
COLLEGE OF BUSINESS
A career in the global business environment starts from an education that merges academic knowledge and practical expertise with good management skills and effective work habits.
| Electives II |
| HRM 108 Revenue and Yield Management Pre-Requisite : ACC 1, HRM 103 Course Credit : 3 units (3 units of lecture per week) This course would help the students identify market different segments so they can creatively differentiate the hotel product/service to different customers and sell them through different distribution channels, at different times and prices. They would also know how to sell hotel product/service for the highest possible price and sell items that would normally be unsold without lowering prices. HRM 109 Advanced Hotel Sales and Marketing Pre-Requisite : MGT 103, HRM 103, HRM 110 Course Credit : 3 units (3 hours of lecture per week) Using basic Marketing Management concepts, Advanced Hotel, Sales and Marketing extends the skills and knowledge of the HRM students to various applications of Marketing using the different tools of market segmentation, consumer behavior and marketing mix. This is also done through a thorough scanning of the entity’s macroenvironment (Hotel and Tourism Industries local and global) and microenvironment (the different departments and divisions of Hotel and Tourism organizations). Topics range from Brand Management, Customer Loyalty, Electronic Marketing, Direct Marketing among others. HRM 110 Advanced Hotel Operations Pre-Requisite : CA 101, HRM 103, HRM 104, F&B 102 Course Credit : 3 units (3 hours of lecture per week) This course is designed to provide students with an advanced knowledge of hotel operations. The course focuses on the responsibilities of executive committee members and the general manager of a hotel. As such, the topics are varied and include discussions of current events in the hotel industry. Students participate in a hotel management simulation exercise to help develop strategic decision-making skills. HRM 111 Hotel Planning and Design Pre-Requisite : HRM 103, HRM 104, CA 101, F & B 102 Course Credit : 3 units (3 hours of lecture per week) Impact of feasibility studies, customer profile is emphasized. Students design a food service facility and hotel guest room using interior design concepts. Emphasis on equipment and furnishing selection, tabletop design products, and/or guest/flow concepts. MGT 109 Business Law Pre-Requisite : MGT 101 Course Credit : 3 units (3 hours of lecture per week) This course presents a comprehensive study of the legal aspects of hospitality industry with emphasis on compliance and prevention of liabilities. The course also provides an understanding of the basic foundations and principles of the laws affecting the hospitality industry, as well as guidelines and techniques that show hospitality students how to manage preventatively and apply a practical legal awareness to their actions. MGT 110 Human Resource Training and Development Pre-Requisite : MGT 105 Course Credit : 3 units (3 hours of lecture per week) This course introduces students to the basic and operational elements of personnel management. Students will be asked to examine the various legal, operational, and psychological considerations essential to good human resource management practice. The course covers a breadth of areas critical to the management of employees in a performance-driven business firm: (1) staffing, recruitment, selection, and hiring, training; (2) benefits and compensation; (2) employee training, development, and career management; (3) employee performance management, evaluation, work ethic, discipline, and termination. The course also touches briefly on several other human resource issues: internal communication, motivation, group dynamics, workforce demographics, substance abuse in the workplace, affirmative action, employee stress and disability, human resource planning, collective bargaining, work ergonomics and safety, equity considerations, as well as current practices and new developments in personnel management. The course presents these topics in a managerial context: i.e., as responsibilities of a human resource department as well as of operations department heads. Emphasis is placed on practical competencies necessary for effectively management of people, developing leaders, and sustaining high-performance employees. MGT 111 Strategic Management and Leadership Pre-Requisite : Principles of Management, Principles of Marketing, Basic Finance, Human Behavior in Organizations HBO, Business Communication Course Credit : 3 units (3 hours of lecture per week) Strategic Management & Leadership deals with the Formulation, Implementation, Monitoring, Control & Evaluation of optimal Organizational Strategies by analyzing the firm’s Vision-Mission, Internal Environment, External Environment, & its Key Result Areas. The subject further expands to Strategic Leadership where it trains and molds future leaders to be strategic, efficient and advance in decision making, organizing leading and controlling, both quantitatively and qualitatively. |
